Tag:social
Posted on: July 13, 2009 9:06 am
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Fantasy and Social Behavior - Part II

Last month I wrote a little bit about the social features within the context of your league.  But with the web becoming ever more social, is there a need for the fantasy player to be able to port their fantasy league experience outside of their league?  I expect the people that participate in these discussions to be able to give me some good feedback here.  You guys are already part of the CBSSports.com community.  You are social beings by and large.  I'm assuming that many of you not only use this site to communicate with others, but use the other social sites on the web that are popular right now like the Facebooks and Twitters of the world.  It seems like there is a need for people to be able to express themselves on these sites, to let others know who they are are and what they are all about.  I've noticed people listing out their favorite musicians/bands, favorite quotes, favorite movies, favorite books, etc.  They list recently read books and recently watched movies.  They take quizzes and post them to their profiles all so they can show people how much they know about the Michael Jackson memorial ceremony and other trivial topics. 

Knowing how passionate our user base is, I can't imagine that this type of behavior wouldn't translate to Fantasy sports.  In trash talking I can imagine it'd be nice to be able to easily point to your league's standings in a post.  When talking about players, it'd be nice to easily be able to point to your roster, or your league's transaction report to show the add/drops and trades you've made.  And what about past championships won?  Wouldn't it be cool to have a place where you can point to in order to show off your fantasy prowess?  Do you care about these types of features?  Would people outside of your fantasy league or outside of the fantasy community care to see this stuff?  What else could be pulled out from your league to take with you as a badge of honor?  What about your reputation or rating? 

If I'm way off base here, let me know. 
Posted on: May 26, 2009 11:24 am
 

The Social Aspect of Fantasy Sports

I'd argue that Fantasy Sports, in it's most basic form, needs to include these 6 features:
  • Draft
  • Set Lineup
  • Transactions (Add/Drop, Trade)
  • Live Scoring
  • Stats
  • Content (Draft Prep, Player News, Analysis)
If you want to play fantasy, you can get that done as long as 1)your draft runs well, 2) you have no problems seting a lineup on a regular basis, 3) you can conduct all of your transactions without issue, 4) you can check live scoring and it is accurate, 5) you can check and sort stats anyway you need to in order to analyze your team/players, and 6) some player news to help you make those decisions never hurts. 
I'd even argue that content is not fundamental to the game. Sometimes it can just be added noise when trying to do your own analysis. Often times I've swayed my decision according to the experts only to kick myself for not following what I knew to be true in my own head.  But, we'll leave it in because at the very least, it is good to know if a player is injured and will not be playing for a while. 

We've spent a lot of time working on these 6 features of the site.

But Fantasy has evolved into something much more social than just player analysis and decision making. If you've been with us for a while, you've undoubtedly noticed that we've been trying to enhance some of the more social aspects of the website.  We had always included a League Wide Email Address, a Message Board, the ability to post a league story, and a chat room within the draft.  But in recent times we've added Sticky Notes which allow you to leave a note for someone on a specific page in the league, we've enhanced the league history which provides fodder for more social behavior around Fantasy,  we've added the ability to post video content to your league news stories, and we've improved the chat rooms and added them to the live scoreboards of your league. 

To be honest, we've had varying levels of success with each of these items. Some are too new to tell, and others may have been implemented poorly (in my mind) and I get the feeling people don't even know where to find them.  But we can't deny the data that tells us that the chat room has been very well received.  Sometimes though, our users are so thirsty for a feature, that once we get it out there, they will consume it no matter how it is implemented.  Basically, they will use it despite its shortcomings and we'll never know that it is not doing the job it could be doing. 

So what I am asking here is 1) Is your league using the chat room? 2) Are you getting all you that could be out of that experience?  3) How would you like to see chat evolve within your league?  4) Are the social features within your league adequate?  5) Would you like to see the social features of fantasy evolve outside the contexts of your leagues? 

And really, I'd be happy to hear any other input you might have about how you feel that Fantasy has and will continue to evolve socially.


Category: Fantasy
 
 
 
 
The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or CBSSports.com